Marketing Management

A fast-track route to practical skills and a career in marketing.

Program Overview

Things you'll learn to do

• Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
• Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
• Write marketing and communications plans.

Co-op experience

Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

Mobile computing gives flexibility

Working online is an essential skill in the workplace, and an integral part of our program. A laptop computer is mandatory. During the program, you'll use the computer to collaborate with your classmates on various assignments. In our online environment, you'll also have 24/7 access to class materials and notes and communicate with other students and your professors in our online chat room.

Get access to resources from the Canadian Marketing Association

All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to:

• Exclusive events and member pricing
• Professional development opportunities
• Exclusive content, including guides, whitepapers and research reports
• Networking opportunities with the top marketing talent in Canada
• CMA NXT postsecondary career planning resources

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway towards the Chartered Marketer (CM) designation.

Additional information

"I learned more in eight months at Sheridan than I did in four years at university."

Our Marketing Management graduates often express sentiments like this. And it's easy to see why. You may learn theory at university, but at Sheridan you also gain the practical, cutting-edge marketing skills employers want and need along with a cooperative learning placement that gives you invaluable on-the-job experience. Our program is primarily designed for non-business students, so in your first semester, you’ll learn the core skills you need to understand the basics of marketing. In the second semester, you'll move to the cutting edge of the discipline through course content that demonstrates the latest concepts in digital marketing.

In this program, you’ll also:

• Learn the key elements of digital marketing
• Develop the skills to generate online content and navigation
• Develop basic marketing graphics skills so you can develop marketing brochures and other printed materials
• Conduct marketing analytics and use it as background for a marketing plan
• Develop and deliver sales presentations and marketing communications plans
• Get prepared for the challenges of global marketing

Unlock entrepreneurial and changemaking skills as part of your career toolkit

All students enrolled in Pilon School of Business programs get a free student membership to Sheridan EDGE, an entrepreneurship hub for impact entrepreneurs to grow their ventures, collaborate and develop new skills. The membership includes:

• Learning modules that explore entrepreneurship, intrapreneurship, ideation and innovation and changemaking.
• Access to exclusive events.
• Collaboration with faculty advisers who provide personalized guidance.
• And more.